Animal Free Fashion is dedicated to endorsing fashion companies that respect animal rights, because they are committed to a process of greater sustainability, that calls for the gradual discontinuation of materials of animal origin.
Animal Free Fashion intends to help these companies communicate this important choice to consumers aware of animal rights, who demand animal friendly fashion because they love ethics and sustainability.
The process that leads to ethical fashion (phasing-out process) calls for 4 steps that will lead the company towards the status of Animal Free Company:
The first step calls for substituting animal fur (level V of the AFF Rating); followed by substituting down (level VV), leather and silk (VVV) and lastly wool (VVV+).
Reached the level "V", and therefore also in the intermediate steps, the company is recognized the possibility of using the Animal Free logo for those products or product lines free from animal derived materials.
FASHION THAT RESPECTS ANIMAL RIGHTS IS ALSO SUSTAINABLE FASHION
Animal Free fashion is also sustainable fashion, but it's even more so if the materials substituting those of animal origin are chosen with greater attention paid to the environment.
Cotton biological and free of pesticides
Viscose obtained with sustainable supply from vegetable base and responsible treatment of wastes and emissions during the production phase
Polyester obtained with responsible treatment of wastes, emissions and chemical substances during the production phase
Acrylic and every other fiber obtained with responsible treatment of wastes, emissions and chemical substances during the production phsae
Environmental certificates that can certify the level of environmental impact relative to the Life Cycle of the fabric produced that the company intends to use
Fiber (even if not of animal origin) obtained with treatments based on PCP, nonylphenol ethoxylate, formaldehyde and other chemical substances detrimental for human health and the environment
Fiber (even if not of animal origin) colored with pigments that can cause skin irritations
IT PAYS TO BE AN ANIMAL FREE RESPONSIBLE COMPANY
Awareness and the number of responsible consumers, who pay attention to the rights of animals and the use of ecological products and materials sustainable in fashion, are growing in Italy as in the rest of the world.
The Animal Free brand will demonstrate to responsible consumers that you are aware of the negative impact on the entire ecosystem of the use of primary materials of animal origin and will respond to the growing demand for ecological fashion that is animal friendly. Your responsibility and commitment to safeguard animal rights will be repaid.
Subscription to the Animal Free Fashion project and the use of the Animal Free brand are absolutely free of charge.